Stemulite and Coke?

by Stephen Holt, Stemulite Fitness Pro


No, I’m not suggesting you mix Stemulite with coke. Keep reading my answer to this latest question about Stemulite and you’ll understand the connection. 

Question:
Where are the studies published in academic journals applying randomized controlled trials to determine the efficacy of Stemulite (haven’t seen any effect-size statistics mentioned)? I’m NOT referring to analog studies investigating an isolated “active ingredient” or “theoretical construct” but instead to THE actual product Stemulite…Well, per the the FDA, such research is not required and thus you’re anecdotes and analog studies are all you use to substantiate your claims…

coke_bottle Great question, Chris. I get this question virtually every day.

Let me start my answer by asking you a question …

Who would pay for such studies?

Certainly not The Government. The FDA and other federal organizations have no reason to test Stemulite.

And certainly no university will volunteer to test Stemulite.

So, that leaves Metabolic Research, Inc. (MTBR), the company that manufactures Stemulite, to pay for the studies.

But, as you probably know, the first question you need to ask when looking at any study on any product in the marketplace is, “Who paid for the study?”

Whether MTBR does the study in-house or pays for an “independent” study, it always looks suspicious when the company that stands to profit from a positive study gets that positive study.

So even when the study looks good, people who were skeptical before the study remain skeptical.

And the satisfied customers who didn’t feel the need to wait for a study remain enthusiastic supporters.

So your independent study – which can easily reach $100,000 – doesn’t really prove anything to anyone. The skeptics remain skeptical and your customers remain fans.

So why pay for the study? Especially when the company is publicly owned (like MTBR). How do you justify that negative ROI to your stockholders?

This conundrum occurs at all supplement companies, not just MTBR. Just do a search on any brand name supplement. In the vast majority of cases, you’ll find no published research or research sponsored by the company.

Besides, the main ingredient in Stemulite is the eggplant extract produced by a patented process. And they’re protecting that like the formula for Coca-Cola and the Colonel’s secret recipe.

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