Back when I was a consultant with the Stemulite folks, we had this discussion a lot.
You see, a basic tenet in marketing and sales is that, “A confused mind doesn’t buy.”
And I argued (to no avail) that Stemulite advertising was confusing.
The original sales copy at the main site included bullet points saying,
- Stemulite lowers BMI, and
- Stemulite significantly increases muscle size
Huh?
Sure, you CAN gain five pounds of muscle and lose four pounds of fat, thus losing weight and, therefore, lowering your BMI.
But that’s not what the typical consumer is looking for (although it should be EXACTLY what the average baby boomer woman should be looking for from her workout routine).
ASIDE: What most women would call “toning” is actually replacing the muscle you’ve lost since your 20’s which NATURALLY burns more fat.
(Need a workout program but you’re short on time? Take a look at this one.)
But then you’re “targeting” two markets – weight loss and bodybuilding – at once. Which, obviously, is not truly “targeting” at all.
Oops – I digress …
Here’s a question I just got on Facebook from a confused Stemulite-customer-to-be (we hope):
for the supplement Stemulite they say it makes you stronger, which i want to be. i also want to gain more weight and not lose it.
is Stemulite what i need to gain weight and become stronger?
My answer:
It sounds like you may have been confused by the testimonials mentioning weight loss. Stemulite does contain several ingredients that help you burn fat if you have excess fat to lose.
The main purpose of Stemulite, however, is to help you build muscle and get stronger when used with a strenuous weight training program.
The eggplant extract – the main ingredient in Stemulite – helps your body to recruit satellite muscle cells and adult stem cells. BTW, anyone who claims Stemulite must be a scam yet doesn’t even address the eggplant extract is uninformed.
Melatonin and indium also improves sleep, and sleep – particularly the quality and quantity of REM sleep – in important in making muscular gains.
You can still get Stemulite online at http://BuyStemulite.com. Let me know how it works out for you. Thanks. – Stephen
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